AngelWings Marketing

How to Decrease your Cost Per Click

As someone who is involved in Pay Per Click marketing (PPC), one of the biggest concerns you must have is how to decrease your cost per click (CPC). This is the fee that you pay each time someone clicks on your ad for a particular keyword phrase.

Obviously, you want this amount of be as low as possible. There are several things that you can do to make the CPC lower. Here are some tips to get you started:

Increasing your click through rates (CTR):
This is the number of times that someone clicks your ads compared to the number of times they see them (impressions).

For instance, if you have 100 people “see” your ad but only 3 people click on it, then you have a measly 3% CTR. Google uses a number of factors to decide what your ad placement will be. One of those factors is CTR. Another is called your quality score.

Your quality score is made up of several factors (it’s all a little complicated, isn’t it?) Basically, you want good numbers to get good ad placement. If you do it all correctly, you will pay less per click to get better ad placement.

This also means that your potential customers will be higher quality and more likely to purchase something.

Start off the right way:
When you begin a campaign, you should already be aiming for a high CTR and quality score. It is hard to go back and correct course. Make sure that you set everything up to be right from the beginning so that you can always pay lower fees.

Keywords in your ad:
Make sure that you use your keywords in your ad title and the copy. This will make them turn bold and people will be more apt to click on them. This again will increase your CTR and lower your CPC. It is all a balancing act!

Relevancy:
Google is big on making sure that your website content is RELEVANT to the customer who has just clicked on your advertisement.

Your quality score will increase if your website content uses your keywords, thus making it very relevant in relation to your advertisement. Google likes this and will lower your CPC.

PPC marketing can be a great thing, but it is very important that you keep your costs down to gain the maximum benefits from it.

PPC Marketing: Increase Your Click Through Rate

If you are pursuing Pay Per Click Marketing (PPC), you need to make sure that you are following a good step-by-step plan.

It is very easy to lose month using PPC unless you know what you are doing. One of the key components to research is how to increase your click through rate (CTR).

CTR is simply the number of times that someone clicks on your advertisement as opposed to the number of page impressions. The more visitors you attract, the more money you should make. This is why CTR is extremely important.

After all, if people are not clicking on your ad, how will you sell them anything?

Here are some time tested tips on how to improve your CTR and make more money with PPC:

Set an objective with your ad:
Know what your ad needs to say to influence the potential buyers you are aiming for. You must do some research into your market so that you know what triggers will cause them to click on your ad.

In other words, you must hit their hot button issues in the ad so that they feel COMPELLED to click on your link.

Organization:
You must have your campaigns organized so that you can assess their effectiveness at any time and change what is not working.

Letting a campaign run without consistent monitoring, using up valuable money each month, is not a good plan. You need to take time each week to really study how your ads are performing and change what isn’t working.

Optimize your site:
Sending traffic to a site that is not optimized to make the sale is not going to help you. You will be paying for lots of clicks, but not converting anyone once they arrive at your site.

Keyword research:
This is one of the most important parts of PPC. You must create ad groups, which are very relevant to your content. The more relevant the keywords are, the higher your CTR will be.

You do not want to run ads using a keyword that does not really convert your niche.

For instance, you would not want to bid on the keyword “dog training” and then try to send people to a website about dog food. While that may be an interesting over all topic, the clicks you get from that will not convert because the visitor is expecting information about dog training.

PPC Marketing 

The best thing about internet marketing is the world of opportunities it opens up when it comes to marketing a product or service.

You can literally target your marketing to certain segments of the population with a few clicks of a mouse.

One of the ways to zero in on a particular group of people would be by using PPC (pay per click) marketing. This type of marketing requires a certain level of skill, however, so you must be careful in understanding how to decide if PPC marketing is really for you.

One of the reasons why PPC marketing is so popular is because it enables you to move to the top of the search engine results for your specified keywords fairly quickly. However, this is not without a cost, so you have to be mindful of your budget and stay within it.

PPC marketing is a process of setting up ads that are related to the product or service you are selling using a variety of keyword phrases you have chosen that relate to the item you are selling.

For instance, you may be selling dog bark collars, so you might choose a group of keywords such as “dog bark collars, bark collars for dogs, dog barking problems, dog training barking” etc.

Anytime someone types in these keyword phrases, your ad has a chance of coming up on the screen. If they click on, you are charged a predetermined amount for that click whether they purchase the product or not.

When you create campaigns, you will design each one so that it’s focused on specific groups. In order to do that, you will enter in keyword phrases associated to the markets that you advertise to.

If you have yet to create an account, head on over to http://www.adwords.google.com/select to get started.

Once you set up your account, Google will ask for information concerning your target audience including whether you wish to focus on specific groups by language or location.

Typically, I choose English and include countries like Canada, United States, UK, and Australia, however you can easily edit your targeted locations at any time should you wish to make changes to the groups of people that will be able to see your ads later on.

The flexibility offered through language and location targeting allows advertisers to develop content tailored to specific groups, nationalities and locations.

This is an exceptional benefit of the Adwords system if you are planning to cater to specific languages such as French or Spanish, or you are interested in only having your advertisements appear to residents of certain countries.

Another great benefit of using Google is that they place no minimum order restrictions on accounts. This means that you can start advertising on Google without having to invest a lot of money.

In addition, you can easily edit your budget at any time should you wish to start off small and increase it as you become more experienced using the system.

Hopefully this article gives you some tips to help perfect your marketing campaign!!

Watch our BLOG for more marketing and affiliate marketing articles coming soon!!